La strategia della tensione

Uno ordina una cosa, quasi se ne dimentica e poi ti mandano mail per poi farti dire "ma allora, arriva? quando arriva? ancora non è arrivato??".

Maledetti siano quelli del marketing!



Congratulations on your purchase and welcome to Amazon Kindle. Your Kindle is on its way.

We built Kindle with the goal of creating an exceptional and hassle-free reading experience. As such, we wanted to point out a few details before you get started.

Your Kindle is automatically registered to the same Amazon.com account you used to make your purchase. This enables you to shop, purchase, and download books, newspapers and magazines wirelessly from your Kindle right out of the box.

If you purchased Kindle as a gift for someone else, you should de-register this Kindle from your Amazon.com account. You can de-register Kindle from the Settings page on the device or atManage Your Kindle on Amazon.com. The gift recipient can then re-register the device to their Amazon.com account right from the Settings page on the Kindle.

Visit the Kindle Accessories Store on Amazon.com to shop for great Kindle covers and accessories.

You can start building your library before your Kindle even arrives by shopping for books, newspapers, magazines and more at the Kindle Store on Amazon.com. Amazon's unique wireless delivery system, Amazon Whispernet, will auto-deliver your purchases directly to your Kindle. Once you receive your Kindle, you can also shop the same great selection directly from your device. 

Your Kindle purchases are made using your existing default 1-Click payment method at Amazon.com. To view or change the current payment method associated with your Kindle, please visit Manage Your Kindle on Amazon.com. For general information on 1-Click, please visit the 1-Click section on Amazon.com help.

To get more information about your Kindle before it arrives, please visit Kindle Support to find theKindle Users Guide and other references.

We hope you enjoy reading on Kindle and look forward to hearing about your experience. Send us your feedback at kindle-feedback@amazon.com.